Crisis PR

Crisis management in organizations

When there is much at stake, the public takes a particular interest. In times of crisis, it is therefore essential to act promptly and based on the profound knowledge of professionals in order to protect your reputation and secure your profile as a trustworthy player. Isolated errors are forgiven, but poor crisis management never is.

The experts at Gaisberg Consulting have made significant contributions to numerous crises incidents over the past years. They possess abundant and comprehensive experience on formulating a communications strategy during crisis situations. We protect you before, during and after any crisis.

Crisis prevention
You can preempt a crisis. In order for you to be armed and ready for instant, professional action in the event of any crisis, we will prepare your organisation for possible crisis scenarios that could arise. Find out more about the Gaisberg crisis prevention packages.

Crisis support
In an event of a crisis, we provide strategic consulting to support you 24/7, we will administer all necessary PR work and we will act as your spokesperson. Hence, you can focus on effectively managing the crisis.

Building up reputations
We don’t just leave you drifting mid-ocean once the storm has passed: we analyse what needs doing and support you while on the road back to that all-important reputation for trustworthiness.

Crisis Simulator - How crisis-ready are you?
Using the Crisis Simulator – our unique software tool –  Gaisberg will put your crisis communication under the radar. Gaisberg’s Crisis Simulator even makes professionals sweat. You only need half a day to figure out how crisis-proof your communication department is.

Do not wait any longer to set up a meeting that implies no further obligations: office@gaisberg.eu


Hacker Attack

An internationally-known hacker group paralyses the website of your company in a matter of hours, services for your clients are not available. Your IT department also notices strong attacks on servers on which sensitive client information is stored. The attackers threaten to publicise their hacking success in the next 24 hours. Your IT department is working feverously to prevent something worse from happening, but how or what do you communicate in this situation, without losing the trust of your customers?

Accounting Fraud

One of the most distinguished theatres in the German-speaking world is confronted with its greatest crisis in its extended history. The accusation of accounting fraud and inconsistencies in the books lead to the dismissal of the board of directors and to an intense debate on inadequate supervisory board monitoring. For months, the scandal overshadows the artistic work; the media reports are only on corrupt administration and a search for those responsible for the house’s financial difficulties. How can art return to the focus of public interest?

Strike arround the corner

A firm with an international ownership structure is in the final stages of the negotiations to sell off individual divisions that do not belong to the core business to an investor. Although the works council was involved from the outset in this process, it now threatens to strike and attempts to boycott the sale. How can you avoid the strike? How to establish trust? What do you communicate and in what format?


A well-known, medium-sized company is confronted with anonymous accusations claiming that the Management is guilty of the charge of criminal misconduct. The blackmailer demands a considerable sum of money with the threat of going public with its accusations. How should you respond in this situation?


A leading credit house is planning to address the Muslim market with the introduction of a new product compliant with the principles of Islamic banking. In the overheated climate of the refugee crisis, the corresponding plans get leaked. It all results in a giant shitstorm on social media. How can the company be protected from the impending loss of its well-established clients? And how can the product be guided to a successful place, despite the unwanted publicity?

Crisis Training

Critical infrastructures are vulnerable to cyber-attacks, as the levels of networks are increasingly being developed. Government centers and infrastructure operators need to gear up for possible crises; they need to simulate external attacks both at technical level and in terms of publicity. Is there a way to organise large-scale exercises integrating a large number of governmental institutions? What are the communicative challenges that lie in wait for legitimate players?